Cultural change in Argentina during the sixties. An analysis of the daily newspaper La Nación

Abstract

In this paper we present a study of the process of cultural and social change developed in Argentina during the sixties, focusing on the appeal that authoritarianism might have had on society. Our hypothesis is that among middle classes, such appeal could have been lower than suggested in other research. From the analysis of “Columnas de la juventud” (youth columns), published by the daily newspaper La Nación –since 1965 to 1973-, we suggest that certain cultural transformations promoted by young people, were produced in a relatively short period of time –ten years-. During that interval, the representations that La Nación offered of such transformations turned from annoyance to fascination. This fact suggests that the acceptance of change in the standards of behaviour was very extended. The idea of an authoritarian society does not enable us to understand this process.